Markate is a solid, affordable all-purpose field service app — scheduling, estimates, invoices, and a long list of add-on modules that work the same whether you clean windows or mow lawns. That generality is the trade-off. If you run a pest control or route-based operation, ServiceHQ costs about the same and speaks your language: bait stations on a facility map, chemical tracking against an EPA library, state usage reports, and route-first scheduling.
Markate is built to be generic on purpose — one tool for any home service business, with features unlocked as à-la-carte add-ons. Nothing in it knows what a rodent station, an EPA registration number, or a monthly service route is.
ServiceHQ is built route-first, with pest-specific depth included rather than bolted on: scan stations, pin them on the customer's actual floor plan, log chemicals with weather auto-captured, and export the state usage report at filing time. Your commercial accounts see the difference on day one.
| Feature | ServiceHQ | Markate |
|---|---|---|
| Starting price | $19/mo | ~$40/mo base* |
| Pricing model | Flat tiers, add-ons published | Base + per-module add-ons |
| Route-based scheduling with drive times | Yes | General calendar scheduling |
| Facility floor-plan device maps with live share link | Yes | No |
| Device/station scanning & inspection history | Yes | No |
| Chemical tracking + EPA product library + state usage CSV | Yes | No |
| Recurring service plans | Yes | Yes |
| Estimates, invoicing, online payments | Yes (Stripe, instant payouts) | Yes |
| Two-way customer texting from the job card | Yes — built in | Add-on |
| Business line with call masking & recording | Yes ($50/mo add-on) | No |
| AI receptionist that books jobs 24/7 | Yes ($99/mo add-on) | No |
| Fill & e-sign any PDF form on the job | Yes — place fields on your own PDFs | Basic forms |
| Profit per job (labor + materials + margin) | Yes | No |
| Mobile app (iOS + Android) | Yes | Yes |
| Free white-glove data migration | Yes | Self-serve import |
| 14-day free trial (no card) | Yes | Trial offered |
*Markate pricing as listed on their site July 2026; base plus optional paid add-on modules. Verify current pricing on their website.
Markate covers the basics honestly and cheaply, and its breadth suits businesses that do a bit of everything — a pressure-washing company that also does window cleaning and holiday lights, for instance. Its estimate and proposal tools are respectable for the price, and the à-la-carte model means you only pay for modules you turn on.
The gap shows when your trade has requirements generic software can't see: device documentation for commercial audits, chemical compliance, route economics. Adding modules doesn't add domain knowledge.
Upload the floor plan or a site photo, pin every station where it sits, and share a live link plus a branded PDF. Your commercial accounts and their auditors get documentation generic tools can't produce.
Chemical usage logged per job against an EPA product library, weather captured automatically at application time, and the state usage report exported as a CSV when filing season comes.
Text customers from the job card, run a masked business line with recording, and let the AI receptionist answer and book after-hours calls — no third-party phone tools taped on.
You run a general home-services mix — cleaning, windows, junk removal — with no trade-specific compliance needs. You want the cheapest workable base and don't mind assembling features from add-on modules. Device tracking and chemical reporting will never apply to your work.
You're in pest control or another route-based trade. Your commercial accounts expect station maps and audit-ready records. You want route-first scheduling, profit per job, and texting plus after-hours call answering inside the same system — at a price in the same class you're paying now.
14-day free trial, no credit card, no sales call — and we migrate your data for you, free.
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